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Job Description

Part of the Hayleys Group, Hayleys Leisure PLC includes The Kingsbury Hotel in Colombo, and the various properties around the island, under Amaya Resorts & Spas and the Boutique Collection by Amaya. As part of this team, you would be contributing to the growth and expansion of the sector, while innovatively promoting the work of the talented teams at each property. Join us for a unique and exciting experience. Our team at Hayleys Leisure PLC, Colombo 01 is on the lookout for an experienced individual to fill the available position mentioned below:

Senior Executive, E-Commerce

Hayleys Leisure seeks to hire an Ecommerce Senior Executive. Reporting to Ecommerce Manager, this is a key role within a small and dynamic team. The successful candidate will be responsible for optimisation strategy in the purchasing funnels by using both qualitative and quantitative sources to drive improvement in conversion rate, return rate and customers’ experience. In addition to lead & initiate projects to drive online sales & customer acquisitions.

Main Responsibilities

  1. Working alongside eCommerce Manager to create campaigns & promotional plans to deliver against sales targets & key KPIs.
  2. Actively conduct analysis to understand performance drivers (e.g. conversion rate, customer return rate, traffic and active users) by platforms, channels, etc., to uncover improvement opportunities and present recommendations to stakeholders.
  3. Provide analytical support to the full team on new digital innovations & features to further develop its capabilities.
  4. Explore & execute third-party partnership and collaboration to drive customer acquisition, traffic & app adoption.
  5. Collaborate with the marketing team to use content, digital marketing tactics and campaigns to generate traffic and sales
  6. Lead & optimise mobile app communications and work closely with Ecommerce manager to coordinate mobile app adoption initiatives.
  7. Work with content and creative team in the conceptualization and production of assets for ecommerce campaigns.
  8. Support ecommerce team in ad-hoc structural/cross-departmental/omni-channel projects.

 Required Skills:

  • Prior experience in data analysis in e-commerce/campaign management/digital marketing
  • Strong understanding of online travel agents
  • Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
  • Strong analytical and quantitative skills combined with excellent communication skills and the ability to work effectively with different stakeholders
  • Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
  • Commercially focused with a strong sense of customer behaviour – key advocate for customer voice within Hayleys Leisure

If you have the experience and qualifications required to fill the role mentioned above, please send your CV with details of two non-related referees to [email protected] within 10 days of this advertisement. Please mention the job title applied for in the subject line.

Closing Date: 2023/09/21

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