Atlas Axillia Co., formerly known as Ceylon Pencil Company (Pvt) Ltd. was founded in 1959. The company is the market leader in School stationery products in Sri Lanka. Atlas Axillia brands include “Atlas”, “Zebra X”, “Homerun” and “Innov8”. Atlas is a subsidiary in Hemas Holdings PLC which has interests in FMCG, Healthcare, Logistics and Maritime.
Job Role
- Develop brand keys/identities for sub-brands and new brands including where to play, how to play, competitive CVPs.
- Conduct qualitative and quantitative research to add in to validate brand propositions.
- Development of brand concepts for research and feeding into brand key/CVP development based on research finalization
- Development of marketing strategies on new business
- Development of marketing strategies and the execution of marketing campaigns relating to new business verticals
- Monitoring of brand performance and marketing activities including equity and other KPIs set on new business verticals
Candidate Profile
- Possess a Bachelor of Marketing or Business Management from a recognized university or possess a professional qualification (CIM)
- A minimum of 05 years’ experience in Brand Management
- Excellent Communication skills, Creative & Passion for growth
- Analytical & result oriented
If you meet the above criteria please apply within 14 days, with your CV together with the details of two non – related referees via email to [email protected] indicating the position applied for on the subject line of the email.
Atlas Axillia | Closing Date: 03/24/2022