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The Job Description

  • Responsible to expand campaign management for SME Enterprise build & develop a strategy to drive the incremental revenue toward the Company
  • Responsible for translating Customer and Market Insights to delivering a comprehensive and strategic Marketing Plan that incorporates both segment specific details and customer behavior patterns
  • This role involves reviewing the corporate headline KPIs and translating this to tangible operational programs to deliver the overall targeted business KPIs 
  • Responsible for the transformational program initiatives undertaken within SME Enterprise
  • Drive & establish strong and influential relationship with key external stakeholders in order to develop & implement key strategies & activities
  • Responsible in operationalizing market research across the organization to drive a market insight led organization culture
  • Plan and manage the overall market research budget 
  • Set up a Consumer Insights Lab to support the Innovation
  • Redefine program management to incorporate an integrated “Go to Market” organization view to ensure efficiency in execution
  • Overall program management to deliver the Transformation Program

Entry Requirements

  • Should possess a Degree in Management OR equivalent professional qualification from a recognized University or Institute; Having an MBA will be an added advantage
  • Minimum of 8 years of work experience in a similar capacity.
  • Possess strong understanding of consumer insights and market trends
  • Ideal candidate should be able to strategically astute with a proven track record in the delivery of challenging business results, strategic business leadership, interacted routinely at Board level
  • Visionary on future market and technology trends
  • Possess inspirational leadership skills and being able to pull together a dedicated and highly motivated team
  • Having an emotional commitment to winning
  • Possess extremely sound leadership level experience in a blue-chip organization
  • Should have a breadth and depth of general management experience with the ability to manage cross functionally – encompassing verticals of sales, marketing, customer management, technology and key business support functions

Dialog Axiata PLC | Closing Date: 03/11/2022

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