About the job Lead – Digital Marketing & Corporate Communications
Responsibilities
- Develop and implement digital marketing strategies that increase our online presence and drive traffic to our website and social media platforms.
- Create and manage social media campaigns across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to increase engagement and brand awareness.
- Create content for all internal multimedia productions.
- Develop and maintain email marketing campaigns, including lead generation, nurturing, and retention activities.
- Monitor social media and Digital Marketing analytics to derive insights to refine social media strategies and improve ROI.
- Execute Search Engine Optimization & Search Engine Marketing Strategies
- Conduct market research and analyze customer data to identify trends and opportunities for growth.
- Collaborate with cross-functional teams to create content for website, social media, email campaigns, and other digital channels.
- Manage relationships with external agencies and vendors, as needed.
- Develop and execute corporate communications strategies that enhance our brand reputation and increase engagement with customers, partners, and other stakeholders.
- Create and maintain a corporate communications calendar that includes internal and external communications, events, and initiatives.
Qualifications:
- Full or partially qualified with a Masters Degree.
- Bachelors Degree in Marketing, Communications, Public Relations or a related field required.
- 5+ years of experience in Digital Marketing & Corporate Communications.
- SLIM/ CIM qualification, Diploma or a professional qualification in Brand Management Added advantage.
Closing Date: 2023/10/30